Mindset
Growth at Hyprnote is product-led. We don't cold-call developers. We build something great, make it easy to try, and let the product speak for itself.
Principles
Reduce friction everywhere — Every step of the user journey should be scrutinized for unnecessary friction. Can someone get value from Hyprnote in under 5 minutes? If not, something is broken.
Awareness → Acquisition → Activation → Retention — These aren't separate departments. They're a unified flow that every team member should understand. Growth touches everything.
Bottoms-up adoption — End users advocate for the product inside their companies. The best way into organizations is through individuals who love it and champion it internally.
Measure what matters — Focus on activation and retention over vanity metrics. A thousand active daily users who love the product beats a million downloads that churn.
Cross-Functional
Growth is everyone's job. Engineers should think about onboarding friction. Designers should think about first-run experience. Marketers should think about what happens after someone lands on the website. The user journey is one continuous thread.