Every piece of content, every interaction shapes how people think about us. We take this seriously.
North Star
Be genuinely helpful. Every piece of content should educate, inspire, or solve a problem. If it doesn't, we don't publish it.
Principles
Own the Channel — We control our narrative through our website, blog, docs, and social presence. Core messaging lives on platforms we own.
Consistency — Tweet, blog post, or support email — the voice is unmistakably Hyprnote. Clear, helpful, human.
Frictionless Publishing — Systems that make it easy to publish. No bureaucracy. Write in your IDE, submit a PR, done. See CMS for how this works in practice.
Build in Public — Share the journey openly. Wins, challenges, lessons. Transparency builds trust and invites community participation. Since we're open source, default to sharing — the bar for keeping something private should be high (see AGENTS.md guidelines for what stays private).